Lifeguide Consultancy

Privacy Policy

Last updated: September 26, 2026

This policy describes how Lifeguide Consultancy ("we", "us") collects, uses, and shares information when you use our BaZi, Feng Shui Floor Plan, and Love Meter/Compatibility services at my.lifeguideconsultancy.com.

Information We Collect

  • Account information: name, email address, and password (stored encrypted).
  • Profile information: gender, birth date and phone number, used to draw your BaZi chart and for the calculations built on it. The birth time and place of birth you enter on a form are used for that calculation only and are not stored.
  • Avatar: a profile photo, if you choose to upload one.
  • Payment information: we do not store your card details. Payments are processed directly by Stripe; we keep your Stripe customer ID, your purchase and subscription history, and a record of the payment events Stripe sends us.
  • Social login information: if you sign up or log in with Google or Facebook, we receive your name and email address from that provider.
  • Technical information: the IP address and time of your current and previous sign-in, for account security. The first time you open your dashboard, we store the country Cloudflare reports for your connection (see Cloudflare below). We also keep the IP address of any request our security limits turn away, such as repeated failed sign-ins.
  • Two-step verification: if you turn it on, the secret that generates your codes and your backup codes, stored encrypted.
  • Fingerprint sign-in: if you turn it on, a public key and the name you give each device. Your fingerprint, face or device PIN never leaves your device, and we never receive it.
  • Usage information: which services you open and when, for internal reporting.
  • Floor Plan projects: the drawings you save, including any photo, image or PDF of a floor plan you upload.
  • Consultation bookings: the name, email address, phone number, gender, topic, preferred dates and notes you give us when you book a consultation.
  • Feedback: your answer to "Was this helpful?" on a result, and any comment you add.
  • Email records: for each email we send you, the address, the subject, and whether it was delivered, bounced or marked as spam, as reported by Amazon SES.
  • Information about other people: if you check a compatibility score or run a calculation involving someone else (for example, a partner's birth date), that information is used only to generate the result and is not stored in our database.

How We Use Your Information

We use this information to provide the service (calculating your charts and reports), manage your account and subscription, keep your account secure, arrange the consultations you book, check that our emails reach you, read the feedback you give us, communicate with you about your account, send occasional updates about the service unless you have unsubscribed, and improve our features.

How We Share Your Information

We share information with the following service providers, only as needed to operate Lifeguide Consultancy:

  • Stripe — payment processing.
  • Amazon Web Services (S3) — file storage (profile photos and database backups).
  • Amazon SES — sending account and transactional emails, and telling us whether each one was delivered.
  • Brevo — sending marketing emails and managing unsubscribes, if you have opted in to receive them.
  • Sentry — error monitoring, to help us fix bugs.
  • Google / Facebook — only if you choose to sign in using one of these.
  • Heroku — application hosting and database, in the United States.
  • Cloudflare — delivers the website and protects it from attacks; every request to the site passes through it, and it tells us which country a visitor is in.

We do not sell your personal information.

How We Protect Your Information

Passwords, and the secrets behind two-step verification, are stored encrypted, never in plain text. We redact personal details — such as names, birth dates, gender and phone numbers — from our internal technical logs and error reports, so this information isn't exposed even to our own team during day-to-day debugging. Our back office is open only to our staff, every staff account must use two-step verification, and each account can reach only what its role needs.

Cookies

We use a session cookie to keep you signed in, and an optional "remember me" cookie if you request it at login. We don't use these cookies for advertising.

Marketing Emails

From time to time we may email you about new features, offers, or guidance we think you will find useful. These are separate from account emails — password resets, receipts and subscription notices — which we need to send you as part of the service. Every marketing email carries an unsubscribe link that takes effect immediately, and you can also ask us to stop at any time by emailing us. Unsubscribing never affects your subscription or your access to anything you have paid for.

Where Your Information Is Stored

Our application, database and backups are hosted in the United States (Heroku and Amazon Web Services). If you use Lifeguide Consultancy from another country, your information is transferred to and processed in the United States, where data-protection law may differ from the law where you live.

Your Rights

You can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete your account. You can change most of your details yourself on your Profile page; for anything else, email us from the address on your account at support@lifeguideconsultancy.com

Data Retention & Deletion

We keep your information while your account is active. You can ask us to delete your account at any time. When we delete an account, we delete its profile, Floor Plan projects, feedback, fingerprint sign-in keys, the record of emails sent to it, the consultation bookings made under its email address, and our internal history of changes to it. We keep payment records, no longer linked to your account, where the law requires them for tax and accounting; Stripe keeps its own records under its own policy. Deleted information leaves our backups as they expire, within 30 days. To ask us to delete your account, see our Data Deletion instructions

Children's Privacy

Lifeguide Consultancy is not directed at children, and we don't knowingly collect information from anyone under 16.

Changes to This Policy

We may update this policy from time to time. We'll update the "Last updated" date above when we do.

Contact Us

Questions about this policy? Email us at support@lifeguideconsultancy.com